Harry Reid Airport
Services
Brand Strategy
Client
N/A
Tools
Illustrator, Photoshop, InDesign
Year
2025
Summary
I developed a cohesive design system compiled into a 26-page brand guideline, displaying visual assets such as directional iconography, wayfinding, schematics, in-situation mockups, and inspirational references. The visual system draws inspiration from mid-century modern architecture and natural desert landscapes, positioning Vegas as a multifaceted destination rather than just a casino hub.
Info
A class project rebrand of Harry Reid Airport in Las Vegas; I redesigned the airport’s branding to better reflect the city’s historical and cultural appeal beyond gambling imagery. (Role: Rebranding and designing interior mockup schematics)
Airports are critical public touch points—they shape how millions of visitors perceive a city. With Vegas evolving beyond its casino-centric reputation,this project explores how the airport's identity could better reflect the city's natural setting, cultural depth, and modern luxury positioning.
This 26-page brand book project explored updating a highly homogenous design—airports—while respecting its original identity. The goal was to reflect Las Vegas’s evolving cultural narrative and reliance on tourism.
The original design used cobalt blue and bright yellow; my palette of orange and blue reflects sunny desert days and dark desert nights. I preserved the Vegas star, inspired by the 1959 Welcome To Fabulous Las Vegas sign, and incorporated subtle nods to their gaming culture (gate flags inspired by poker chips, accent stripes) without overshadowing the rebranded identity. High-end materials like marble and a minimalist aesthetic position the airport as a sophisticated gateway, representing the city’s evolution into a destination for culture, cuisine, and entertainment beyond casinos. Overall, this project was a study in how a brand’s history informs modernization while respecting its legacy.
