Saucer Sweets

Problem

Macarons are often perceived as an exclusive, luxury snack. How could they be made more accessible—both in pricing and design—while still feeling special? The challenge was to innovate macaron packaging and redefine the identity of macarons themselves.

Challenges

Time constraints for printing, dielines, and multiple design iterations

Solution

Saucer Sweets is a playful twist on a high-end treat, making macarons friendly and approachable. The packaging and branding use simple, vibrant designs to reframe macarons as a snack for everyone while maintaining a fun, “out-of-this-world” identity inspired by UFOs.

Reflections & Key Takeaways

I designed the brand story, packaging dielines, print-tested, presented, and then photographed the final product.

Brand Story

Saucer Sweets reimagines macarons as an “out-of-this-world” roadside snack, transforming a traditionally luxury dessert into a playful, accessible indulgence.

This project was a creative exercise in advertising and branding a traditionally luxury product as a roadside brand. Inspired by the macaron’s shape and vibrant flavors, I designed a playful “alien abduction” concept to make the snack feel fun and approachable. The rolled-up tube creates an engaging visual effect, listing flavors such as Nebulime, Cherrycosmos, Choconova, and Milky Mystery.

The final design explores how storytelling, form, and color can reshape consumer perception of a product. Saucer Sweets is now used as an example for future packaging design classes at the University of Nevada, Reno.